You don’t have to be B2C to B using New Media…Effectively

I think this is a great illustration of how B2B marketers are seeing that new media platforms do not deliver the same results when B2C companies use them.

Also notice that over half of B2B Marketers rate Webinars as an effective platform. Second only to their own websites. If you are in a B2B company, think this is something you should look into?

clipped from www.emarketer.com Almost all marketers surveyed used some form of social media. However, business marketers reported more success with podcasts (21% of B2B vs. 13% of B2C listed podcasts as “effective”), blogs (17% vs. 6%) and RSS feeds (14% vs. 11%).