Just because you’re B2B doesn’t mean New Media doesn’t apply.

Check out these statistics. If your company does business in the B2B world don’t let yourself get caught up in the mindset that New Media isn’t sued from your type of business. This study really helps illustrate that not only are some platforms effective, they are more effective for B2B then B2C.Are you B2B? Have you done a Webinar? We have found, along with this study, that they can be very effective in driving prospects.

I suspect that a lot of the this platforms allow for prospective customers to learn, and possibly even try, your company’s products and/or services without having to talk to a real live person quite yet. Many people want to get to learn more without having to commit to early to being put into the sales cycle. Are you providing those type of people with the types of information they want without having to talk to someone one-on-one live? If not, you may be allowing yourself to be self-selected out of your prospects buying cycle.

clipped from www.emarketer.com