The authors have stimulated an interesting discussion on how gamer skills will work their way into the workforce and influence decisionmaking. The leader of a “guild” has to rely on not only choosing the skills sets of recruits to win but also how to gather the resources. This latter skill is too often lacking in [...]
Archive for the ‘Uncategorized’ Category
How Gamer Skills could influence business decisionmaking.
Posted in Uncategorized on March 9, 2008 | Leave a Comment »
Just because you’re B2B doesn’t mean New Media doesn’t apply.
Posted in Uncategorized on January 31, 2008 | Leave a Comment »
Check out these statistics. If your company does business in the B2B world don’t let yourself get caught up in the mindset that New Media isn’t sued from your type of business. This study really helps illustrate that not only are some platforms effective, they are more effective for B2B then B2C.Are you B2B? Have [...]
You don’t have to be B2C to B using New Media…Effectively
Posted in Uncategorized on January 25, 2008 | Leave a Comment »
I think this is a great illustration of how B2B marketers are seeing that new media platforms do not deliver the same results when B2C companies use them.
Also notice that over half of B2B Marketers rate Webinars as an effective platform. Second only to their own websites. If you are in a B2B company, think [...]
