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		<title>How Gamer Skills could influence business decisionmaking.</title>
		<link>http://jacobsthoms.wordpress.com/2008/03/09/how-gamer-skills-could-influence-business-decisionmaking/</link>
		<comments>http://jacobsthoms.wordpress.com/2008/03/09/how-gamer-skills-could-influence-business-decisionmaking/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 23:48:17 +0000</pubDate>
		<dc:creator>rajacobs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jacobsthoms.wordpress.com/?p=10</guid>
		<description><![CDATA[ The authors have stimulated an interesting discussion on how gamer skills will work their way into the workforce and influence decisionmaking. The leader of a &#8220;guild&#8221; has to rely on not only choosing the skills sets of recruits to win but  also how to gather the resources. This latter skill is too often lacking in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jacobsthoms.wordpress.com&amp;blog=2523970&amp;post=10&amp;subd=jacobsthoms&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="byline"> The authors have stimulated an interesting discussion on how gamer skills will work their way into the workforce and influence decisionmaking. The leader of a &#8220;guild&#8221; has to rely on not only choosing the skills sets of recruits to win but  also how to gather the resources. This latter skill is too often lacking in the corporate environment because assigned leaders to tend to make resource availability a condition of accepting an assignment. Could we be allowing a whole new generation of leadership that is comfortable with jumping over silos?</p>
<p class="byline">Read on&#8230;</p>
<p class="byline">&nbsp;</p>
<p class="byline">March 2008, Harvard Business Review</p>
<p class="byline">Posted by Douglas Thomas and John Seely Brown on March  5, 2008  1:18 PM</p>
<div class="entry-content"> 					                                            In an online response to our recent essay &#8220;<a href="http://conversationstarter.hbsp.com/2008/02/the_gamer_disposition.html">The Gamer Disposition</a>&#8221; and its discussion of leadership in MMOGs, <a href="http://joi.ito.com/">Joi Ito</a> wondered whether playing games creates the gamer disposition (bottom line</p>
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<p>orientation, embracing diversity, thriving on change, seeing learning as fun, and marinating on the edge) or whether they simply tend to attract the kinds of people that already have that disposition.</p>
<p>The question Ito poses is the 21st century equivalent of the age old problem: Are <a href="http://hbsp.com/hbsp/resource_centers/business_leading_managing.jsp?userView=GENERAL&amp;N=512680">leaders </a>born or made?  Or perhaps, in our context: Are gamers born or made.</p>
<p>Our research has focused on reframing that question slightly to situate it in the context of the challenges emerging in the <a href="http://discussionleader.harvardbusiness.org/erickson">21st century workplace</a>. For example, people who may never have the opportunity to be in leadership positions in the workplace may never know they enjoy the challenges leadership presents or that they are good at meeting them. Games present leadership opportunities on a nearly constant basis, allowing players to find a voice and develop talents as leaders in a wide variety of contexts. Whether the qualities that we identify as part of the gamer disposition are innate or not, we believe that these games are spaces which allow players to give voice to their abilities and in some cases even discover talents that may otherwise lie dormant had they not become a gamer.</p>
<p>By framing these issues as dispositions, rather than skills, we were trying to highlight something fundamentally different from the traditional model of teaching and training or learning as an issue of direct transfer. As some of our earlier publications have illustrated, games can teach skills. But that is not our point here. Conceptually, dispositions are about something quite different; they are at a higher level than skills.</p>
<p>Where some skills can be seen as transferring directly from the game world to the real world, dispositions are a little more difficult to pin down. Dispositions engage the player at the level of imagination. They are part of a broader conceptual outlook that transcends skill. Imagination is what allows players to see different possibilities in each problem space or challenge. Similarly, dispositions predispose a person to use different approaches for each set of circumstances they imagine. In that sense, dispositions are contingent upon the circumstances that allow or encourage them to be brought to the fore. In the context of games, we can discuss a broad range of skills that help a player to manage change, but it is the gamer disposition that allows them to embrace it.</p>
<p>We have been struck by our conversations with a guild leader who was hired in a management position at a major Internet company. He imagined building his team as if he were building a guild. Where most of us, savvy about such things, would demand a well specified set of resources before agreeing to be held accountable, that thought didn&#8217;t occur to him. Instead, he believed that part of solving the challenge/quest was finding the resources to accomplish the task. From his success in the game world he was confident that he could find skilled people and attract them to work on his quest no matter where they were in the corporation. Such attitudes, while disruptive in most corporations (jumping over silos and seducing folks to work on YOUR problem) are commonplace in games.</p>
<p>The dispositions that emerge from games can teach us a lot about what the workplace of the 21st century will need to look like if it is going to harness the power of people who know how to succeed in a world of rapid and constant change. But it is not a direct translation.</p>
<p>In other words, it makes no sense to run your business as a World of Warcraft guild, but it might make sense to imagine it as one.</p>
<p>To return to the question that animated this discussion, it seems less important to know how these dispositions emerge than to find ways to make sure that the organizations of today and tomorrow understand how to make the most of them.</p></div>
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			<media:title type="html">rajacobs</media:title>
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		<title>Just because you&#8217;re B2B doesn&#8217;t mean New Media doesn&#8217;t apply.</title>
		<link>http://jacobsthoms.wordpress.com/2008/01/31/just-because-your-b2b-doent-mean-new-media-does-apply/</link>
		<comments>http://jacobsthoms.wordpress.com/2008/01/31/just-because-your-b2b-doent-mean-new-media-does-apply/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 20:25:43 +0000</pubDate>
		<dc:creator>tthoms</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Check out these statistics. If your company does business in the B2B world don&#8217;t let yourself get caught up in the mindset that New Media isn&#8217;t sued from your type of business. This study really helps illustrate that not only are some platforms effective, they are more effective for B2B then B2C.Are you B2B? Have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jacobsthoms.wordpress.com&amp;blog=2523970&amp;post=6&amp;subd=jacobsthoms&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div>Check out these statistics. If your company does business in the B2B world don&#8217;t let yourself get caught up in the mindset that New Media isn&#8217;t sued from your type of business. This study really helps illustrate that not only are some platforms effective, they are more effective for B2B then B2C.Are you B2B? Have you done a Webinar? We have found, along with this study, that they can be very effective in driving prospects.</p>
<p>I suspect that a lot of the this platforms allow for prospective customers to learn, and possibly even try, your company&#8217;s products and/or services without having to talk to a real live person quite yet. Many people want to get to learn more without having to commit to early to being put into the sales cycle. Are you providing those type of people with the types of information they want without having to talk to someone one-on-one live? If not, you may be allowing yourself to be self-selected out of your prospects buying cycle.</p></div>
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			<media:title type="html">Effective New Media Platforms Used by Marketers at US B2B and B2C Companies, June 2007 (% of respondents in each group)</media:title>
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			<media:title type="html">Marketing Goals that Companies Worldwide Are Trying to Achieve Using Select Online Marketing Tactics, July 2007 (% of respondents*)</media:title>
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		<title>You don&#8217;t have to be B2C to B using New Media&#8230;Effectively</title>
		<link>http://jacobsthoms.wordpress.com/2008/01/25/you-dont-have-to-be-b2c-to-b-using-new-media-effectively/</link>
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		<pubDate>Fri, 25 Jan 2008 16:36:51 +0000</pubDate>
		<dc:creator>jacobsthoms</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[I think this is a great illustration of how B2B marketers are seeing that new media platforms do not deliver the same results when B2C companies use them. Also notice that over half of B2B Marketers rate Webinars as an effective platform. Second only to their own websites. If you are in a B2B company, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jacobsthoms.wordpress.com&amp;blog=2523970&amp;post=4&amp;subd=jacobsthoms&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div>I think this is a great illustration of how B2B marketers are seeing that new media platforms do not deliver the same results when B2C companies use them.</div>
<div></div>
<div></div>
<div></div>
<div>Also notice that over half of B2B Marketers rate Webinars as an effective platform. Second only to their own websites. If you are in a B2B company, think this is something you should look into?</div>
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<td vAlign="top"><!-- CLIPPED FROM: http://www.emarketer.com/Article.aspx?id=1005860&amp;src=article2_newsltr -->Almost all marketers surveyed used some form of social media. However, business<br />
marketers reported more success with podcasts (21% of B2B vs. 13% of B2C listed<br />
podcasts as &#8220;effective&#8221;), blogs (17% vs. 6%) and RSS feeds (14% vs. 11%).</td>
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